Netflix has made history by acquiring the digital streaming rights for the Gujarati film Vash Level 2 and its Hindi-dubbed version, Vash Vivash Level 2, for a record-breaking ₹3.5 crore — the highest ever deal for a Gujarati film. The supernatural thriller premiered on Netflix on October 22, marking a major milestone for Gujarati cinema on a global platform.
Netflix’s Bold Move for Regional Cinema
According to sources, Netflix was drawn to Vash Level 2 due to its cinematic quality, strong audience reception in theatres, and its wide appeal across language barriers. “The film’s Hindi-dubbed version performed well theatrically, giving non-Gujarati viewers a chance to connect with it,” said an insider. “Its supernatural theme has universal resonance, making it a valuable addition to Netflix’s global library.”
The Legacy of the Vash Series
The Vash franchise already enjoys a strong reputation among film enthusiasts. The first part inspired the hit 2024 Hindi movie Shaitaan, starring Ajay Devgn, R. Madhavan, and Jyothika — a remake that brought the story to a wider national audience. Additionally, Vash Level 2 received major honors at the 71st National Film Awards, including Best Gujarati Feature Film and Best Supporting Actress for Janki Bodiwala, who reprised her role in Shaitaan.
Exclusive Deal Details
The streaming giant will hold exclusive rights to both versions of the film for three and a half years, with an exclusive one-year streaming window. After that period, the filmmakers can license the movie to other platforms. The strategic agreement signals Netflix’s growing interest in regional storytelling that blends local flavor with universal genres.
A New Era for Gujarati Cinema
Industry experts have hailed the deal as a game-changer for Gujarati filmmakers. “Earlier, Gujarati films earned under ₹1 crore through viewership-based deals,” said a producer. “This record-breaking sale proves that regional cinema can be commercially viable and globally appealing. It’s a proud moment that will inspire filmmakers to innovate and expand their reach.”
Jay-Ho Now
With Vash Level 2, Netflix has not only set a new benchmark in OTT acquisitions but also spotlighted Gujarati cinema on the global stage. As audiences embrace regional stories with fresh perspectives, this milestone could mark the beginning of a new, confident era for India’s regional film industries.
