In an unprecedented move for the Hindi film industry, Excel Entertainment and Trigger-Happy Studios have announced nationwide paid previews for 120 Bahadur on 18 November 2025—a full three days before its official theatrical release on 21 November 2025. This bold strategy signals supreme confidence in the film and positions it among the rare Hindi movies that have dared to offer early paid screenings.
A Tribute to the Rezang La Heroes
The choice of date is far from random.
November 18 marks the 63rd anniversary of the Battle of Rezang La (1962)—one of the most heroic and defining battles in India’s military history, and the very foundation on which 120 Bahadur is based.
The early screenings are intended as a heartfelt homage to the soldiers who fought against overwhelming odds. By letting audiences witness the film on this historically significant day, the makers aim to honour the extraordinary courage, sacrifice, and patriotism that inspired the story.
A Rare and Confident Industry Move
Paid previews before the official release are uncommon in the Hindi film industry, and even rarer when organized three days in advance. Such a move reflects an unwavering belief in the film’s storytelling, emotional power, and cinematic scale.
A source close to the production explains:
“This is not just a marketing decision—it is an act of faith. The team believes the film’s emotion will speak for itself. Hosting previews on Rezang La Day reinforces the authenticity and respect with which 120 Bahadur has been crafted.”
A Dual Purpose: Tribute and Test
The producers have designed this early rollout with two primary goals:
1. Honour the Bravehearts of Rezang La
The date allows viewers to connect with the film’s heart and soul on a day that carries deep national significance.
2. Gauge Audience Reactions Ahead of Release
The paid previews will serve as a test run—allowing the filmmakers to capture organic responses, generate positive word of mouth, and build momentum ahead of its nationwide release.
Industry experts believe this strategy could redefine release patterns in Bollywood if successful.
What Audiences Can Expect
120 Bahadur promises:
- A gripping retelling of the Battle of Rezang La
- High-intensity large-scale action
- Emotional depth rooted in real events
- A strong patriotic core
- Cinematic authenticity supported by extensive research
The film aims to deliver an experience that is both visually spectacular and emotionally resonant.
A Significant Step for Bollywood
By choosing to align its early previews with a historic national memory, 120 Bahadur elevates its cinematic journey into a cultural moment. This decision may inspire future filmmakers to experiment with release strategies that are meaningful, bold, and immersive.
