The box office appears ready to fall in ishk all over again, as the musical romantic drama Tere Ishk Mein opens with a promising advance booking trend. The film, starring Dhanush and Kriti Sanon, began its pre-sales yesterday and has already registered an impressive 10,000 tickets sold across national chains PVR-INOX and Cinepolis by this morning.
Strong Opening Signs Beyond National Chains
The film is receiving solid traction outside the mainstream multiplex networks as well. Gujarat-based Rajhans Cinemas has already sold 300+ tickets, an encouraging sign considering the chain is not known for advance-heavy sales, especially at the beginning of a booking cycle. A strong Gujarat opening often reflects well on the film’s national box office prospects, and Tere Ishk Mein seems to be benefiting from this trend.
With smaller chains and single screens yet to open bookings, the film is expected to pick up substantial momentum closer to its release.
Musical Romance Wave Continues to Lead the Box Office
This year, musical love stories have drawn audiences predominantly from Tier-2 and Tier-3 centres, and Tere Ishk Mein appears to be following the same trajectory. The early buzz is strong enough to comfortably position the film for a double-digit opening day collection, provided the momentum sustains through the coming days.
Music, Not Stardom, Driving the Surge
Although the film features well-known actors, neither Dhanush nor Kriti Sanon commands a massive opening-day star pull in the Hindi market. Yet, the advance bookings tell a different story: music is the hero this time.
This marks the fourth instance this year of a film with limited star power taking off solely on the strength of its soundtrack. The response underscores a recurring sentiment in the industry—the decline in quality music has played a major role in the weakening of the box office in recent years. With Tere Ishk Mein, the tide seems to be turning, reminding Bollywood of the timeless power of melody in drawing audiences to cinemas.
If the current trend holds, Tere Ishk Mein is poised to deliver one of the most encouraging starts for a mid-scale Hindi film in 2025.
