The musical world witnessed a rare phenomenon this week as Saregama, Jio Studios, and B62 Studios dropped the highly awaited track Ishq Jalakar – Karvaan, responding directly to an unprecedented wave of public demand. The sudden release comes on the heels of the Dhurandhar trailer’s massive success, which has already crossed 50 million views on YouTube since premiering on November 18 — and continues to dominate conversations across social platforms.
A Trailer That Sparked a Sonic Storm
From the moment the Dhurandhar trailer went live, audiences were instantly hooked — not just by the visuals or the powerful performances, but by a haunting Qawwali refrain playing in the background. The snippet, composed by Shashwat Sachdev and Roshan Lal, pays homage to Roshan Lal’s timeless classic from Saregama’s musical treasure chest. A melody revered across generations, it struck nostalgic chords while introducing a bold, contemporary edge.
Social Media Erupts: “Release the Full Song!”
Within hours, social media transformed into a battleground of excitement and artistic creativity. Fans flooded Instagram, YouTube, and X with edits, reels, and montages built around the Qawwali excerpt. The demand was loud, consistent, and impossible to ignore — audiences practically forced the makers’ hand, urging them to release the full track without delay.
The reimagined version features powerhouse vocals by Shashwat Sachdev, Shahzad Ali, Subhadeep Das Chowdhury, and Armaan Khan, combining emotional depth with fresh musicality. The lyrics — a blend of timeless words by legendary poet Sahir Ludhianvi and modern verses by Irshad Kamil — further connected with listeners, making the track an instant sensation.
Ranveer Singh’s Impact & The Rise of a Cultural Moment
A major catalyst behind the song’s meteoric rise was Ranveer Singh’s electrifying presence in the trailer. Fans praised both his magnetic screen energy and the artistic synergy between the visuals and the Qawwali. Shashwat Sachdev’s daring reinterpretation of the classic earned widespread applause, pushing the track into mainstream cultural discourse even before its full release.
Director Aditya Dhar Reveals How Demand Became a Wave
Reacting to the overwhelming fan response, director Aditya Dhar shared the team’s surprise at how quickly the track became a phenomenon.
“What started as a simple glimpse became an unstoppable storm. We never intended to release Ishq Jalakar – Karvaan this early, but the audience’s explosive reaction left us no choice. Shashwat has magnificently re-envisioned the evergreen Na to karvan ki talash, and we’re glad the full track is finally out there, capturing the spirit of Dhurandhar.”
Jay-Ho Buzz
With Ishq Jalakar – Karvaan now out in the world, the song is not just an audio release — it has become a cultural moment powered by collective emotion. If this overwhelming response is any indication, Dhurandhar is poised to make a monumental impact long before it reaches the big screen.
