Box Office War Heats Up: O’Romeo Stays Ahead, But Assi’s Tuesday Trend Sparks Buzz

Box Office War Heats Up: O’Romeo Stays Ahead, But Assi’s Tuesday Trend Sparks Buzz

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Shahid Kapoor’s O’Romeo continues to maintain its lead at the box office over Taapsee Pannu’s Assi. While O’Romeo hit theatres on February 13, Assi released a week later on February 20. The staggered release dates have given Shahid’s film a clear advantage in terms of cumulative collections.

According to Sacnilk, the Vishal Bhardwaj directorial earned ₹1.65 crore on February 24 (Day 12). With this, the romantic thriller’s total domestic collection now stands at ₹59.05 crore. The film is now inching closer to the ₹60 crore milestone, which could be achieved within the next few days if trends remain stable.

O’Romeo Box Office Performance

The film has shown steady momentum since release, particularly in urban centres. On Day 12, O’Romeo recorded an overall Hindi occupancy of 12.12%, reflecting consistent weekday hold despite new competition.

Show-wise occupancy:

  • Night: 18.05%
  • Afternoon: 11.95%
  • Evening: 11.12%
  • Morning: 7.34%

The higher night occupancy indicates stronger traction among late-evening moviegoers, especially in metro cities.

Region-wise occupancy:

  • Chennai: 35.67%
  • Jaipur: 18.75%
  • Chandigarh: 15.75%
  • NCR: 15.25%
  • Pune: 12.75%
  • Mumbai: 12.25%
  • Other regions: Below 11%

Chennai emerging as the top-performing region suggests unexpected strongholds beyond traditional Hindi markets.

Backed by Nadiadwala Grandson Entertainment, the film also features Triptii Dimri, Nana Patekar, Avinash Tiwary, Tamannaah Bhatia, Disha Patani and Farida Jalal in key roles. The ensemble casting has contributed to sustained audience curiosity.

The film is reportedly based on the book Mafia Queens of Mumbai by Hussain Zaidi, adding a layer of gritty realism to the narrative.

Assi Day 5 Box Office Collection

Meanwhile, Assi, directed by Anubhav Sinha, collected ₹0.85 crore on its first Tuesday (Day 5). The courtroom drama has earned a total of ₹5.75 crore so far, reflecting a modest but steady run.

On February 24, the film registered an overall Hindi occupancy of 12.21%, marginally higher than O’Romeo on the same day.

Show-wise occupancy:

  • Night: 18.65%
  • Evening: 12.24%
  • Afternoon: 12.06%
  • Morning: 5.88%

The night show spike suggests that positive word-of-mouth could gradually strengthen its evening and late-night footfall.

Region-wise occupancy:

  • Chennai: 22.50%
  • NCR: 16.50%
  • Jaipur: 15.75%
  • Pune: 14.25%
  • Mumbai: 13.25%
  • Other regions: Below 10%

The numbers indicate relatively balanced performance across urban territories, though overall collections remain limited.

Produced under Benaras Mediaworks and T-Series Films, the film stars Taapsee Pannu as Advocate Raavi, alongside Kani Kusruti, Revathy, Manoj Pahwa, Kumud Mishra and Mohammed Zeeshan Ayyub. The film relies heavily on content-driven appeal rather than star-led spectacle.

Weekday Trend & Outlook

As the weekday cycle continues, O’Romeo appears to be benefitting from its early release momentum and broader commercial appeal. In contrast, Assi is positioned as a niche courtroom drama that may depend more on strong reviews and audience advocacy for long-term growth.

The coming weekend will be crucial for both films, as renewed footfall could significantly impact their lifetime box office trajectories.

Final Box Office Snapshot

At present, Shahid Kapoor’s O’Romeo holds a commanding lead in total earnings, while Taapsee Pannu’s Assi trails behind despite similar occupancy percentages on Tuesday. The battle reflects two different cinematic approaches — mass romantic thriller versus issue-driven courtroom drama — competing in the same theatrical window.