The world of Mirzapur is getting ready for a grand theatrical debut, and the makers have now unveiled a unique promotional campaign ahead of the film’s release.
On August 14, 2026, PVR INOX Limited, Excel Entertainment and Amazon MGM Studios announced a landmark collaboration for Mirzapur: The Movie, bringing one of India’s most popular streaming franchises to cinemas in a larger-than-life manner.
As part of the campaign, selected PVR INOX cinemas across India will temporarily transform into ‘MIRZAPVR’, under the tagline: “MIRZAPVR — Bhaukaal Ab Bade Parde Par.”
The initiative celebrates the arrival of Mirzapur on the big screen and highlights the franchise’s massive fan following built over the years.
PVR INOX Turns Into ‘MIRZAPVR’
The special campaign will come alive across key PVR INOX properties in multiple cities, including Delhi, Mumbai, Hyderabad, Ahmedabad, Jaipur and Lucknow.
One of the major locations involved in the takeover is Priya Cinema in Delhi, along with several prominent theatres in other cities.
The campaign aims to create a theatrical experience inspired by the world of Mirzapur, giving fans an immersive connection with the franchise before the film arrives in cinemas.
Makers Call Mirzapur a Cultural Phenomenon
Speaking about the collaboration, Niharika Bijli, Lead Strategist at PVR INOX Limited, said that cinema is not just about watching films but about creating memorable cultural moments for audiences.
Meanwhile, Vishal Ramchandani, CEO of Excel Entertainment, described Mirzapur as a cultural phenomenon with a passionate fan base that has grown over the years.
He added that the MIRZAPVR initiative is a tribute to the audiences who helped make Mirzapur one of India’s most popular entertainment franchises.
The collaboration also reflects the growing trend of creating unique theatrical experiences around fan-favourite intellectual properties.
Mirzapur’s Journey From OTT to Theatres
Since its debut, Mirzapur has become one of India’s most successful streaming franchises.
Known for its intense storytelling, memorable dialogues and iconic characters, the series built a loyal fan following across multiple seasons.
Now, the franchise is making the transition from OTT to the big screen with Mirzapur: The Movie, promising audiences a cinematic experience on a much larger scale.
The move also marks an important moment for Indian entertainment, as major streaming properties continue to explore theatrical expansions.
Mirzapur: The Movie Cast and Release Date
Mirzapur: The Movie is directed by Gurmmeet Singh and written by Puneet Krishna.
The film is produced by Ritesh Sidhwani and Farhan Akhtar under the banner of Excel Entertainment and co-produced by Kassim Jagmagia and Vishal Ramchandani.
Presented by Amazon MGM Studios and Excel Entertainment, the film brings back several popular characters from the franchise.
Mirzapur: The Movie is scheduled to release in cinemas on September 4, 2026.
With the launch of the MIRZAPVR campaign, the makers have begun building excitement for what could become one of the most talked-about theatrical releases of the year.
FAQ
What is the MIRZAPVR campaign?
MIRZAPVR is a special promotional campaign launched by PVR INOX, Excel Entertainment and Amazon MGM Studios ahead of the release of Mirzapur: The Movie.
What is the MIRZAPVR campaign?
MIRZAPVR is a special promotional campaign launched by PVR INOX, Excel Entertainment and Amazon MGM Studios ahead of the release of Mirzapur: The Movie.
Which cities are part of the MIRZAPVR takeover?
The campaign will take place in key PVR INOX cinemas across cities including Delhi, Mumbai, Hyderabad, Ahmedabad, Jaipur and Lucknow.
When will Mirzapur: The Movie release?
Mirzapur: The Movie is set to release in cinemas on September 4, 2026.
Who is directing Mirzapur: The Movie?
The film is directed by Gurmmeet Singh and written by Puneet Krishna.
Who is producing Mirzapur: The Movie?
The movie is produced by Ritesh Sidhwani and Farhan Akhtar under Excel Entertainment, in association with Amazon MGM Studios.
