Kriti Sanon has recalled the backlash surrounding her Raksha Bandhan GIVA advertisement and said she was stunned when her outfit became a prime-time television debate. Appearing on Kareena Kapoor Khan’s What Women Want Season 6, Kriti discussed the scrutiny around her clothing and questioned why women’s respect for culture is judged by what they wear.
Kriti Sanon has revisited one of the more unexpected controversies surrounding her recent advertising work.
The actor spoke about the backlash during an appearance on Kareena Kapoor Khan’s What Women Want Season 6.
The discussion centred on a Raksha Bandhan campaign for GIVA and the intense reaction to Kriti’s outfit.
What surprised her most was the scale of the debate.
Why did Kriti Sanon’s Raksha Bandhan ad face backlash?
The GIVA advertisement featured Kriti Sanon celebrating Raksha Bandhan with her brother and pet dog.
She wore an Indo-Western outfit in the campaign.
After the advertisement appeared, some social media users criticised her clothing.
They argued that the outfit was too revealing for a festival associated with family and tradition.
Others questioned the advertisement’s presentation of Raksha Bandhan, including the presence of Kriti’s pet and what they viewed as limited traditional imagery.
The controversy subsequently moved from social media to television discussions.
Kriti Sanon recalls her outfit becoming a prime-time debate
Kriti told Kareena that she could not believe the discussion had reached prime-time television.
“I couldn’t believe… when my choli had become like a 6 people panel discussion on prime-time news.”
Kareena responded that she understood the situation.
Kriti’s remark captured the unusual scale of the reaction.
A clothing choice in a commercial had become a subject for a multi-person television debate.
What triggered the controversy?
| Issue | What happened |
|---|---|
| Campaign | GIVA’s Raksha Bandhan advertisement |
| Celebrity | Kriti Sanon |
| Occasion | Raksha Bandhan |
| Outfit | Indo-Western clothing |
| Main criticism | Some viewers considered the outfit too revealing |
| Additional debate | The campaign’s portrayal of the festival and inclusion of Kriti’s pet |
| Later discussion | The controversy expanded to social media and prime-time television |
What did Kriti Sanon say about women and clothing?
Kriti previously addressed the controversy on Instagram.
Her response questioned the idea that a woman’s clothing should determine how strongly she is connected to her culture.
She argued that traditions and cultural values are not defined by a neckline or a particular style of clothing.
Her response shifted the discussion from one advertisement to a broader issue involving how women are judged.
The actor’s position was that cultural identity should not be measured through what a woman wears.
Kriti’s comments connected the controversy to a wider conversation
The Raksha Bandhan advertisement was not the only subject surrounding Kriti’s social-media activity during this period.
She also shared or reshared posts dealing with patriarchy, women’s safety and the tendency to blame women based on their clothing.
One reshared post challenged the framing of gender issues as a conflict between men and women.
Another post, shared on September 27, discussed women’s safety and the kind of society daughters should grow up in.
Kriti later reshared another message about victim-blaming and clothing.
These posts did not specifically identify the GIVA advertisement as their subject.
However, they appeared during the broader public conversation that followed the campaign controversy.
Did Kriti Sanon say the later posts were about the GIVA advertisement?
No. The supplied information does not establish that Kriti explicitly connected those later posts to the GIVA campaign.
That distinction matters.
Her social-media activity addressed broader issues surrounding patriarchy, safety and clothing.
It should not automatically be presented as a direct continuation of her response to the advertisement.
Why Kriti Sanon’s comments matter beyond the advertisement
The controversy illustrates how celebrity advertising can quickly become a wider discussion about culture and personal choices.
Kriti’s recollection also highlights the changing role of television debates in amplifying social-media controversies.
What began as criticism of an advertisement eventually became a discussion about women’s clothing and cultural identity.
For Kriti, the striking part was not simply that people criticised the campaign.
It was that her outfit became serious enough to receive a dedicated prime-time panel discussion.
Her comments therefore put the controversy in perspective while reopening a broader conversation about how women are judged for their appearance.
FAQ Section
Why was Kriti Sanon’s Raksha Bandhan ad criticised?
Kriti Sanon’s GIVA Raksha Bandhan advertisement faced criticism from some social media users who considered her outfit too revealing for the festival and questioned aspects of the campaign’s presentation.
What did Kriti Sanon say about the Raksha Bandhan ad backlash?
Kriti said she was surprised that her outfit had become the subject of a six-person prime-time television discussion.
What was Kriti Sanon wearing in the GIVA Raksha Bandhan ad?
Kriti wore an Indo-Western outfit in the GIVA advertisement.
Did Kriti Sanon respond to the outfit criticism?
Yes. Kriti responded on Instagram by questioning why women’s respect for their culture should be judged through their clothing.
