The team behind Ashish Chanchlani’s upcoming project Ekaki has pulled off one of the smartest digital marketing stunts of the year—one that instantly set social media ablaze and left fans questioning reality. What looked like the surprise release of Episode 1 turned out to be a brilliantly executed prank, generating massive buzz around the much-awaited series premiere.
Within minutes, hashtags around Ekaki started trending, proving just how effectively the stunt grabbed attention.
Ashish Chanchlani Begins a New Era as Director
Ashish Chanchlani, one of India’s biggest YouTube creators with millions of loyal fans, is stepping into a whole new chapter of his career. With Ekaki, he marks his official directorial debut, showcasing a darker, more cinematic storytelling style far removed from his usual comedy sketches.
The trailer’s intense, gritty tone has already sparked discussions, with many calling it Chanchlani’s most ambitious project to date.
A Pan-India Release Across Five Languages
What makes Ekaki even more significant is its multi-language release, spanning five Indian languages—an expansion that signals Ashish’s leap from digital creator to full-fledged filmmaker. This wide reach also reflects the growing demand for homegrown web series with national appeal.
Fans across regions are eagerly marking their calendars as excitement continues to climb.
The “Episode 1 Drop” Prank That Fooled Everyone
Things escalated dramatically when Ashish posted a video that looked exactly like a leaked scene from Ekaki. High production value, intense music, and atmospheric visuals—all elements convincing enough for fans to think the first episode had dropped early.
Just when viewers were fully invested, Ashish suddenly appeared on-screen with a playful grin, revealing it was all a prank. He teased fans further by urging them to hold on until the official premiere on November 27 at 2:04 PM.
The twist instantly went viral, leaving fans laughing—and even more impatient for the real release.
A Strategy Reminiscent of the URI Promotions
Many immediately drew comparisons between this prank and the innovative promotional campaign for URI: The Surgical Strike, known for its clever audience engagement. Ashish’s move echoes that energy—creative, disruptive, and perfectly tailored for the digital age.
Far from frustrating anyone, the prank has only amplified hype around Ekaki, turning it into one of the most talked-about digital releases of the season.
