Things just got serious in the OTT space. On July 26, 2025, the Indian government officially blocked 24 streaming platforms, accusing them of circulating “vulgar” and explicit content that violated content norms. The surprise? One name on that list was ALTT—the platform many still link to producer Ekta Kapoor.
Naturally, social media lit up with speculation. Was Ekta still behind it? Did Balaji Telefilms have anything to say?
Turns out—they did. And their response? Crystal clear.
Setting the Record Straight
In a public statement, Balaji Telefilms didn’t mince words. The company, which is listed on both BSE and NSE, clarified that Ekta Kapoor and her mother, Shobha Kapoor, are no longer associated with ALTT in any form.
“Contrary to certain reports, Ms. Ekta Kapoor and Mrs. Shobha Kapoor are not associated in any capacity whatsoever with ALTT,” the company stated. “They officially stepped down from their roles in June 2021.”
That’s four full years ago—long before this latest controversy broke out.
And to be even more precise, ALT Digital Media Entertainment Ltd., which originally operated ALTT, was merged into Balaji Telefilms in June 2025. So now, the platform is run independently by Balaji as a standalone unit.
But Why the Confusion?
Part of the problem is perception. The ALTBalaji brand—now rebranded as ALTT—was built around Ekta’s image. She was its face, its engine, and for a long time, its creative brain. So naturally, when ALTT got caught in the fire, people assumed she was still at the helm.
But in reality, Ekta had stepped back way before all this erupted. The company’s fresh management now oversees ALTT’s operations, strategy, and yes—even the content.
That said, Balaji isn’t staying silent. They’ve urged the media to report responsibly and verify facts before pointing fingers.
And it makes sense. Reputations take years to build, but just a few headlines to shake.
What’s the Ban All About?
The Ministry of Information & Broadcasting recently dropped a major bombshell. They ordered internet providers to block 24 OTT platforms that were allegedly pushing “obscene” or “vulgar” content, which they claim violates both the Information Technology Act and the newly enforced Bharatiya Nyaya Sanhita guidelines on digital content.
Platforms like ULLU, Nuefliks, and PrimePlay were among the banned list—mostly smaller, adult-focused OTTs. But ALTT being named triggered larger ripples in the industry, mainly due to its past association with Ekta Kapoor.
The government cited concerns around unregulated adult content, lack of age gates, and unclear viewer policies. And though ALTT wasn’t singled out with detailed examples, just being on that list stirred up enough buzz.
What This Means for Ekta Kapoor
For Ekta Kapoor, this is more of a PR headache than a legal one. She’s no longer in the driving seat at ALTT, but her name still pops up in every related headline. It’s a classic case of brand association vs actual ownership.
She hasn’t issued a personal statement yet—but she doesn’t really need to. Balaji’s message was loud enough:
“Ekta is not involved in any way.”
Still, don’t be surprised if she takes the mic soon—especially if media chatter continues to connect her to content she had no hand in approving.
A Wake-Up Call for OTT Platforms
Beyond the Ekta connection, this entire episode could be a watershed moment for India’s OTT industry. The government is clearly stepping up efforts to monitor and regulate what goes live online.
While this won’t likely impact big players like Netflix or Prime Video, mid-tier Indian platforms with niche content are likely re-evaluating their libraries right now.
For creators, this might mean walking a tighter line between bold storytelling and regulatory limits.
For viewers? Expect more disclaimers, stricter age verification, and possibly a little less creative freedom.
