“You’ve sung his songs. You’ve lived those moments. Now, it’s time to experience the magic — live.”
With a voice that defined an era and over 6,000 songs across more than 1,000 films, Abhijeet Bhattacharya is not just a singer—he is a memory in every melody. From being the golden voice behind Shah Rukh Khan’s most iconic tracks to lighting up the soundscape of the ’90s and 2000s, his music still beats in the hearts of all who ever fell in love with Bollywood.
Yesterday afternoon, Apna Bazar went LIVE on their page with their community, joined by Romy Selhi, Head of Apna Bazar Boston, and Jay Kumar of Jay-Ho!. Abhijeet’s timeless songs played in the background, while the rhythmic beep of the scanning counter created an unexpected harmony with the music—a perfect symbol of how everyday life and unforgettable melodies often blend seamlessly.
Nostalgia That Connects Generations
During the LIVE, Romy Selhi spoke with his characteristic warmth and energy. He recalled how tracks like “Tum Dil Ki Dhadkan Ho” became the soundtrack of his college years, stirring emotions and capturing the innocence of youth.
Adding a lighthearted note, Jay Kumar remarked that Romy still looks 30, making it hard to believe those songs could really be from his college days. The comment brought smiles all around, underscoring the positive energy and camaraderie that define this partnership.
Romy then extended an open invitation to the community to come together on October 26, to dance, to sing, and to relive those melodies that have been part of our lives for decades. His words, rich with nostalgia, resonated deeply with everyone watching.
A Heartfelt Thank You to Romy Selhi
A heartfelt thank you goes to Romy Selhi, whose encouragement and leadership continue to strengthen the bond between Jay-Ho! and Apna Bazar. A gifted orator, Romy Bhai knows how to capture the audience’s attention and energize a room. His positivity, kindness, and support have made every Jay-Ho! collaboration brighter and more meaningful. The community cherishes him not only for his leadership, but also for the sincerity with which he engages and uplifts those around him.
A Legacy of Support
Jay-Ho! and Apna Bazar have stood side by side since the very first shows. This partnership is not only about sponsorship, but about building bridges between culture, community, and tradition. Each collaboration shows how cultural events and community anchors like Apna Bazar can together create experiences that are larger than life.
The Double Diwali Dhamaka Offer
Toward the end of the LIVE, Romy Selhi made the big announcement with his signature flair. He first revealed that Apna Bazar customers will get 5% OFF their grocery bill after the concert, simply by showing their Jay-Ho! Abhijeet Bhattacharya LIVE in Boston – Relive the Romance, Reignite the Magic ticket at the counter.
In his own lively style, Romy added that “even a used kartoos (bullet) is now worth it at Apna Bazar.” The message was clear: tickets that had already been bought and used for the Jay-Ho! concert would still hold value when presented at Apna Bazar, turning every concert pass into a reward for the community.
On top of that, audiences can also use the coupon code JayHoApnaBazar to enjoy 10% OFF Platinum and above tickets.
This festive offer ensures that the joy of the concert doesn’t end when the music stops, but carries forward into everyday life at Apna Bazar.
An Evening to Relive the Romance, Reignite the Magic

On Saturday, October 26, 2024, Boston will experience one of the most melodious evenings of the year. Jay-Ho! Abhijeet Bhattacharya LIVE in Boston – Relive the Romance, Reignite the Magic will be more than a concert—it will be a celebration of timeless music, shared nostalgia, and community spirit.
With Abhijeet’s golden voice on stage, Jay-Ho! curating the experience, and Apna Bazar supporting the celebration, the event promises to be an unforgettable cultural milestone.