The wait is finally over—Harshvardhan Rane and Sonam Bajwa’s upcoming film Ek Deewane Ki Deewaniyat has unveiled its much-anticipated first poster. And with it comes big news: the film is officially set to release this Diwali, October 21, 2025.
For fans of Harshvardhan, the buzz couldn’t be bigger. After the re-release of Sanam Teri Kasam earlier this year found fresh cult status, the actor’s popularity has skyrocketed. Now, with a festive release slot—usually reserved for the Khans, Kumars, and other A-list giants—the expectations around Ek Deewane Ki Deewaniyat are massive.
Why This Film Has Everyone Talking
Diwali releases are not just about timing; they’re about confidence. Securing the festive weekend usually signals that a film is being positioned as a major event, something producers believe can cut through the clutter and capture audience attention during the holiday rush.
Ek Deewane Ki Deewaniyat is being billed as a “musical obsessive romantic drama”—a mix of high-octane passion, soaring music, and an emotional storyline. Directed by Milap Milan Zaveri, written by Mushtaq Shaikh with Zaveri as co-writer, and produced by Anshul Garg under Desi Music Factory (with Raghav Sharma co-producing), this project marks Garg’s debut in the world of feature films after conquering the music industry.
When a new producer teams up with an experienced director like Zaveri, known for his crowd-pleasing storytelling, you know expectations are sky high.
The Poster & The Chemistry
Let’s talk about that poster. Featuring Harshvardhan and Sonam in a striking first look, it already sets the tone for a fiery love story. Sonam Bajwa, known for her elegance and charm, is seen in a fresh new avatar, while Harshvardhan channels raw intensity. Their pairing itself is fresh—this is their first film together—and judging by the poster, sparks are bound to fly on screen.
Milap Zaveri himself teased fans, saying: “This is a passionate love story at its core. Harshvardhan and Sonam’s chemistry is electrifying, and I can’t wait for audiences to experience it this Diwali.”
That’s a pretty big promise, and given how both stars have individually built strong fan bases, this film could become one of the dark horse hits of the festive season.
Harshvardhan Rane: From Cult Hero to Diwali Hero?
Harshvardhan Rane’s journey is an interesting one. While not always in the mainstream spotlight, his performances have built him a loyal following. Sanam Teri Kasam may not have been a huge box office hit in 2016, but over the years it gained cult status—so much so that its re-release in 2025 brought fans back in droves.
That kind of cult following is rare, and it signals that audiences connect with him on an emotional level. Now, Ek Deewane Ki Deewaniyat could be the project that finally positions him not just as a cult favorite but as a bankable mainstream star.
Pairing him with Sonam Bajwa, who herself commands a strong presence in Punjabi and Hindi cinema, adds even more fuel to the fire.
Why This Diwali Could Belong to Ek Deewane Ki Deewaniyat
Festivals are when families flock to cinemas, and Diwali is the biggest of them all. Releasing during this time isn’t just about strategy—it’s about staking a claim in Bollywood’s biggest weekend.
With its mix of music, romance, and obsession, Ek Deewane Ki Deewaniyat is aiming to capture that space. It’s not just another rom-drama—it’s being positioned as an event film, something fans will want to experience on the big screen.
Of course, the challenge is real. Diwali slots usually come with competition, and the bar is high. But sometimes, it’s the unexpected pairings and the bold new love stories that steal the show.
Jay-Ho! Hot Take
The first poster of Ek Deewane Ki Deewaniyat has done its job—it’s got everyone talking. With Harshvardhan Rane riding high on a wave of cult popularity, Sonam Bajwa stepping into a bold new avatar, and Milap Zaveri promising passion and fire, this Diwali release is shaping up to be one of the most exciting films to watch out for.
Now the only question is—will Ek Deewane Ki Deewaniyat light up the box office the way its makers hope, or will it be another festival clash story? One thing’s for sure: all eyes are on October 21.
