Janhvi Kapoor has reached a significant career milestone by becoming the first Indian brand ambassador for global sportswear powerhouse New Balance. The association marks a strategic move in the brand’s expansion within the Indian market, while further strengthening Janhvi’s growing influence across cinema, fashion, fitness, and youth culture.
A Partnership Rooted in Individuality and Performance
New Balance officially announced the partnership, positioning it as a collaboration driven by performance, individuality, and self-expression. The association mirrors Janhvi’s evolving public persona — one that blends a strong fashion-forward identity with a disciplined, fitness-focused lifestyle. In an entertainment-led market like India, the partnership brings together a recognisable cinematic face with a brand that has steadily built credibility in both performance and lifestyle categories.
Janhvi Kapoor: A Strategic Choice
Over the years, Janhvi Kapoor has cultivated a distinct identity through her film choices as well as her sartorial sensibilities and commitment to wellness. Her strong connect with younger audiences, coupled with her growing visibility on global fashion platforms, makes her a strategic choice for New Balance as it looks to deepen its cultural relevance and consumer engagement in India.
Janhvi Kapoor Speaks on the Collaboration
Speaking about the collaboration, Janhvi Kapoor said, “I’ve always admired New Balance for its dedication to innovation and celebrating individuality. It’s a brand that encourages you to own your story, and that’s something I deeply connect with. For me, fashion and fitness have always been about staying true to yourself — New Balance allows me to express that confidence and authenticity. I’m truly honoured to be part of the New Balance family and excited for this journey together.”
Brand Perspective: Welcoming Janhvi Onboard
Welcoming her on board, Radeshwer Davar, Country Manager, India at New Balance, commented, “We’re thrilled to welcome Janhvi to the New Balance family. Our partnerships are always co-created — rooted in shared vision and mutual creativity — and Janhvi brings not just influence but genuine inspiration. Her passion, drive, and individuality align perfectly with the ethos that defines New Balance.”
Stuart Henwood, Senior Director, New Balance, Middle East, Africa, and India (MEAI), added, “India is one of the fastest-growing markets for New Balance across the MEAI region. Janhvi’s individuality and entrepreneurial spirit align strongly with our brand values and long-term vision for the country. She will play a key role in strengthening our connection with consumers across India and the wider region.”
Jay-Ho Now
With this landmark association, New Balance signals its intent to engage India’s next generation of consumers through voices that reflect authenticity, ambition, and individuality. For Janhvi Kapoor, the partnership represents a natural extension of her evolving public image — one that seamlessly bridges performance, personal style, and self-belief — positioning both brand and ambassador at the intersection of sport, culture, and contemporary Indian identity.
