When you think of Bollywood’s most relatable and trustworthy faces today, Kartik Aaryan’s name pops up almost instantly. From his boy-next-door charm to his effortless on-screen presence, he’s managed to win over not just audiences but also some of the biggest brands in the country. And now, that trust has been officially recognised — the International Advertising Association (IAA) India Chapter has crowned him Brand Endorser of the Year at the IAA Leadership Awards 2025.
The award was presented by Neeraj Roy, Founder and Managing Director of Hungama Digital Media Entertainment, and acclaimed filmmaker-actress Nandita Das. For Kartik, this moment wasn’t just about a trophy; it was about the journey, the grind, and the choices that brought him here.
From a One-Second Ad to Brand Icon
Kartik’s own words capture it best. In a heartfelt social media post after the win, he reflected on his humble beginnings in the ad world:
“From getting just ‘one second’ in my first ad to now being honoured with the prestigious ‘IAA Brand Endorser Of The Year Award’ for my humble presence in the brand world, for me, this is more than applause; it’s encouragement for my self-belief and validation for my choices. A heartfelt thank you to all my brands for placing so much trust in me and making me their reliable partner in their journey.”
That “one second” reference isn’t just a throwaway line — it’s a reminder of how far he’s come. Like many outsiders in Bollywood, Kartik started with tiny parts and limited opportunities. But his persistence, charm, and relatable appeal slowly caught the attention of advertisers. Today, he’s the face of multiple brands across industries, from consumer goods to tech, making him one of the most bankable endorsers in the business.
Why Brands Love Kartik
So, what makes him such a hot favourite among marketers? It’s a mix of credibility, consistency, and relatability. In a world where brand ambassadors are constantly under scrutiny, Kartik comes across as authentic and approachable. Whether he’s promoting a premium lifestyle product or something as everyday as a grooming brand, he brings the same enthusiasm and connection with audiences.
He’s also managed to steer clear of major controversies, something that’s gold for brands who want a clean, reliable face for their campaigns. Add to that his growing box-office clout and social media influence, and it’s no wonder he’s become the go-to guy for endorsement deals.
IAA Leadership Awards: A Big Win in the Marketing World
For those unfamiliar, the IAA Leadership Awards aren’t just another trophy on the shelf. They’re one of the most respected recognitions in the advertising and marketing industry. The awards celebrate excellence in brand-building, innovation, and influence across sectors.
By winning the Endorser of the Year title, Kartik has joined an elite club of public figures who have not only succeeded in their primary careers but have also made a significant mark in the brand ecosystem. It’s a sign that his appeal goes beyond cinema halls — he’s just as impactful on billboards, TV ads, and digital campaigns.
More Than Just a Personal Milestone
While this is undoubtedly a personal achievement for Kartik, it’s also symbolic of a larger story — the rise of self-made talent in Bollywood’s brand endorsement space. The industry has often been dominated by a select few with strong industry connections. Kartik’s journey proves that authenticity, persistence, and a genuine connection with the audience can carve a path to the top.
It’s also an encouraging message to aspiring actors and influencers: that even if you start small, with just a fleeting appearance in an ad, your career can evolve in ways you never imagined — if you keep showing up, making smart choices, and staying true to yourself.
As Kartik continues to juggle a busy film schedule with his endorsement commitments, one thing is certain — his brand value isn’t slowing down anytime soon. In fact, after this recognition, it’s likely to climb even higher.
The “one-second ad guy” is now the Endorser of the Year, and if his track record is anything to go by, this is just the beginning.
