K-pop girl band, BLACKPINK, has once again proven their immense popularity by accomplishing an impressive feat on YouTube. On December 4, the music video for their song ‘Kill This Love’ surpassed an outstanding 1.9 billion views, making BLACKPINK the second K-pop group and the third K-pop music video overall to achieve this milestone.
The Empowering Anthem: ‘Kill This Love’
Released on April 5, 2019, ‘Kill This Love’ serves as the title track for BLACKPINK’s second EP of the same name. It is a powerful anthem expressing the determination to end a toxic relationship. The relatable lyrics and catchy melody have deeply resonated with fans worldwide.
A Visual Marvel: The Music Video
The captivating music video for ‘Kill This Love’ mesmerizes viewers with its breathtaking visuals, dynamic choreography, and incorporation of various thematic elements. Seamlessly blending different concepts, from ancient Egypt to heists and car crashes, the video exhibits remarkable artistic choices and attention to detail, resulting in its immense popularity.
Breaking Records from the Onset
The release of ‘Kill This Love’ instantly captured the attention of fans and music enthusiasts alike. Within the first 24 hours, the music video amassed a staggering 56.7 million views, breaking the record for the most viewed YouTube video in that time frame. It also became the fastest video to hit 100 million views, reaching this milestone in just 2 days and 14 hours.
An Impressive Collection of Billion-View Videos
‘Kill This Love’ is not the sole music video by BLACKPINK that has achieved remarkable success on YouTube. In November 2020, their debut song ‘Boombayah’ became the first K-pop debut music video to surpass 1 billion views. Additionally, their other songs such as ‘As If It’s Your Last’, ‘Ddu-Du Ddu-Du’, and ‘How You Like That’ have all surpassed 1 billion views, solidifying BLACKPINK as the only K-pop group with five music videos in the exclusive billion-view club.
A Trailblazing Group: Awards and Recognition
BLACKPINK’s music and influence have earned them numerous prestigious awards and recognitions. They have emerged as winners of esteemed accolades including the Golden Disc Awards, Billboard Music Awards, People’s Choice Awards, and MTV Video Music Awards, among others. Breaking barriers and setting new milestones, BLACKPINK became the first female K-pop band of artists to grace the cover of Billboard magazine, the first K-pop girl group certified by the RIAA, the first female K-pop group to win a VMA, and the first Asian act to headline Coachella in 2019. Additionally, they were named Time’s 2020 Entertainer of the Year and Forbes’ 30 Under 30 Asia.
A Global Phenomenon
BLACKPINK’s achievements on YouTube and their profound impact on the music industry transcend national boundaries. Their music and performances have captivated fans from all walks of life, and their YouTube records serve as a testament to their global popularity. With each new release, BLACKPINK continues to shatter barriers, set records, and solidify their position as one of the most prominent names in the realm of K-pop.
