Pooja Hegde brought festive elegance to the Jana Nayagan audio launch in Malaysia, gracing the event in a custom Anita Dongre saree gown that blended traditional craftsmanship with contemporary fashion.
Styled by celebrity stylist Tanya Ghavri, the outfit featured a Benarasi brocade textile crafted into a one-of-a-kind saree gown, paired with an intricately embroidered corset blouse. The ensemble showcased a modern silhouette while celebrating India’s rich textile heritage.
Couture Meets Cinema
The audio launch of Jana Nayagan, starring superstar Vijay, was a grand affair. Pooja Hegde looked effortlessly regal, exuding charm and sophistication in her couture saree gown.
Tanya Ghavri shared on Instagram that the ensemble combined brocade drape with embroidered gota patti and sequin corset, finished with detailed dori work, seamlessly merging traditional techniques with modern couture aesthetics.
The Timeless Benarasi Brocade
A centuries-old craft, Benarasi weave uses metallic fibers interlaced into silk yarn to create intricate motifs inspired by nature. Traditional Benarasi sarees are further enhanced with gota patti and sequins, making each piece a luxurious statement.
Pooja Hegde’s saree gown modernized the centuries-old craft without losing its essence. The pre-stitched drape and detailed corset blouse make it a standout choice for festive occasions and wedding season events.
Jay-Ho! Fashion
By combining heritage textiles with contemporary couture, Pooja Hegde’s look highlights a trend that celebrates Indian craftsmanship on a global stage. The outfit is a perfect example of how traditional weaving techniques like Benarasi brocade can be reimagined for modern fashion moments.
Jay-Ho! will continue to cover celebrity fashion highlights from Jana Nayagan and upcoming film events worldwide.
