Legendary ad filmmaker Prasoon Pandey—the creative force behind India’s most iconic commercials—is all set to unveil his feature film debut: a massy, contemporary mythological thriller scripted by Vaibhav Vishal, promising a fusion of modern narrative and cultural depth.
Backing the Vision
Two heavyweight production houses are on board:
- MovieVerse Studios (Aditya Pittie & Vivek Krishnani, IN10 Media Network)
- Ellipsis Entertainment (Tanuj Garg & Atul Kasbekar)
Rich in ad-world pedigree, both studios believe Pandey’s storytelling and visual flair can deliver both mass appeal and artistic excellence.
Pandey’s Perspective
Pandey revealed, “I really enjoy the kind of stories I get to do in advertising… if I have to take a short break from ads… it would have to be… truly intriguing and unlike anything I’ve seen before. So when Atul shared this with me, I knew this was the one.”
Considered the first Asian name featured in Campaign Magazine’s top 100 influential ad filmmakers, Pandey brings unmatched visual craftsmanship to his cinematic debut.
Why This Project Matters
- Refreshing genre combo: Mature mythology reimagined through a contemporary lens.
- Creative synergy: Ad-film precision meets Hollywood-scale storytelling.
- Industry ripple effect: A big-brand ad creative transitioning to feature film could open the door for more directors crossing over from commercial work.
Jay‑Ho! Takeaway
Prasoon Pandey’s move reflects an evolution, not just of a filmmaker—but of Indian cinema itself:
- For viewers: Expect a visually powerful mythological saga that’s fresh yet rooted.
- For ad filmmakers: This sets a bold precedent—could we see more ad-sector creatives take the plunge?
- For studios: Aligning visual storytellers with cultural narratives signals a strategic shift in high-appeal content.
Final Thought:
With Cannes Lions brilliance behind him and mass mythology ahead, Prasoon Pandey’s debut isn’t just a project—it’s a creative milestone. Stay tuned: casting news is next, and this could be one of the most visually riveting mythologies yet.
