When tradition meets star power, you know something exciting is brewing. Rashmika Mandanna, one of the brightest stars in Indian cinema today, has officially joined hands with Laxmipati Sarees—and honestly, we couldn’t think of a better fit.
Laxmipati has been around for over four decades, known for crafting sarees that feel as light as air and look absolutely stunning. Now, with Rashmika as the face of the brand, they’re taking things up a notch—celebrating elegance, culture, and the effortless beauty of the Indian woman.
A Match Made in Style Heaven
In a statement that’s already winning hearts, Rashmika shared why this collaboration means so much to her. “Sarees carry so much more than just fabric—they hold our stories, tradition, and timeless beauty,” she said.
That’s the thing about Rashmika. She’s not just a fashion icon; she’s someone who connects with the essence of what she wears. She called Laxmipati’s designs “light, vibrant, and full of elegance,” and honestly, she’s spot-on. These sarees are designed for real women living real lives—whether it’s for a family function or just dressing up for yourself on a quiet Sunday.
Why Laxmipati Picked Rashmika
It’s not just about star value. Laxmipati’s team made it clear: they see Rashmika as someone who brings relatability, charm, and modern grace to the table. Sanjay Sarawagi, Managing Director, summed it up perfectly when he said, “Her grace and authenticity reflect everything our brand aspires to be.”
For a brand built on the idea of combining heritage with everyday wearability, Rashmika’s presence adds a fresh spark. She’s young, she’s rooted, and she carries tradition with the kind of confidence today’s women totally vibe with.
A Saree for Every Story
While many fashion campaigns focus just on glam, this one feels more grounded—and that’s what sets it apart. Laxmipati isn’t trying to reinvent the saree. They’re reminding us of why we’ve always loved it. Through this campaign, they’re telling the story of the modern Indian woman: someone who embraces tradition but owns her choices, who is as comfortable in heels as she is in a gajra.
Director Manoj Sarawgi echoed this thought, saying, “Rashmika brings not just star power, but a natural warmth and relatability that our customers love.” It’s a celebration of not just fashion, but identity.
Looking Ahead
This campaign is more than just a photoshoot or a few billboards. It’s Laxmipati saying, “We see you”—the women who wear sarees with pride, who keep culture alive without letting go of who they are today. And with Rashmika onboard, that message feels all the more powerful.
Whether you’re someone who wears sarees every day or only brings them out on special occasions, this campaign will make you want to revisit your wardrobe—or at the very least, scroll through Laxmipati’s latest collection.
Because honestly, when Rashmika drapes a Laxmipati saree and smiles into the camera, it’s not just a brand moment. It’s a style statement that speaks to every woman who’s ever felt powerful, beautiful, and completely herself in six yards of grace.
