Nykaa, one of India’s top beauty and lifestyle platforms, has announced a fresh face for the brand — Bollywood actress Sharvari. She steps into this role after Janhvi Kapoor, who had been associated with Nykaa since 2018. With this new partnership, Nykaa is entering a new chapter, aiming to connect with the modern Indian beauty lover.
A Fresh Face for a New Generation
Sharvari, known for her vibrant personality and growing popularity, is now Nykaa’s new brand icon. The announcement was made official recently, and it has already caught the attention of fans and beauty lovers. With this move, Nykaa is showing that it’s evolving with the times and wants to represent a younger, more expressive audience.
Popular fashion commentator Diet Sabya even commented on the news, saying, “Sharvari is officially the new face of Nykaa… She’s got the face, the vibe, and that undeniable star quality.” It’s clear that the industry sees Sharvari as one of the most promising new talents.
Nykaa’s Vision with Sharvari
Anchit Nayar, Executive Director and CEO of Nykaa Beauty shared the company’s excitement about welcoming Sharvari to the family. He said, “Sharvari’s authenticity and growing influence make her a powerful voice for today’s Nykaa customers. She’s someone who looks for meaning and individuality in her beauty journey.”
He added that Sharvari doesn’t just represent beauty — she lives it. Her honest, expressive personality aligns well with Nykaa’s goal of connecting deeply with the youth of India.
Sharvari’s Thoughts on the Collaboration
Sharvari herself is thrilled about joining hands with Nykaa. In her own words, “I’m delighted to be the new Brand Icon for Nykaa. I’ve always loved the platform because it brings together my favorite brands from all over the world in one place. It’s been a big part of my own beauty journey.”
She also shared her thoughts on what beauty means to her: “Beauty is about self-expression and empowerment. I’m proud to be part of a brand that truly supports those values.”
Sharvari’s Rising Career in Bollywood
Sharvari made her Bollywood debut in the movie Bunty Aur Babli 2 and recently appeared in Munjya. Her next big project is Alpha, a female-led spy film from the YRF Spy Universe, where she stars alongside Alia Bhatt. This marks a major moment in her career.
Beyond acting, Sharvari has also worked with big brands like Godrej Professional, P.C. Chandra Jewellers, Sprite, and Pond’s, showing her wide appeal across industries.
With Sharvari stepping in as Nykaa’s new brand icon, the brand is clearly ready to move forward with fresh energy and a strong focus on individuality and empowerment. Her natural charm and passion for beauty make her a perfect match for Nykaa’s evolving vision — one that celebrates every person’s unique style.
