In an era dominated by social media, where fame and opportunities are sought through instant validation, playback singer Shahid Mallya stands as a traditionalist, valuing the art and craft of music above all else. Mallya, who recently garnered acclaim for his heartfelt rendition of “Shauq,” sheds light on the struggles faced by singers like him in the face of the social media-driven music industry.
Speaking to OTTplay, Mallya expressed concern about the prevailing trend of fast-paced, superficial music consumption, remarking, “People are living a life of fast food, lacking depth and stability. They haphazardly put things together and consume them. It negatively impacts us.”
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Mallya laments the diminishing beauty of elaborate compositions due to the shrinking duration of songs. From five to seven minutes in the past, songs are now compressed into mere minutes or even seconds for social media reels. He humorously predicts a future where songs may consist of only a three-second chant like “o ho ho.”
The seasoned singer firmly believes that mastery in any field necessitates practice, dedication, and strategic planning. He praises the industry’s geniuses such as Sonu Nigam and Shreya Ghoshal, whose voices resonate with depth and emotion, reflecting years of practice.
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Shahid Mallya highlighted the struggles faced by traditional singers, as their limited online presence often hinders opportunities, regardless of their immense talent. He reveals, “If you’re not visible on social media, even if you’re talented, people say, ‘We don’t know this singer; we cannot work with them.’ It makes our struggle much harder.”
Renowned for his captivating renditions of songs like “Rabba Main Toh Mar Gaya Oye” and “Ikk Kudi,” Mallya’s commitment to the guru-shishya tradition sets him apart in an era where social media visibility takes precedence over musical mastery. He urges aspiring artists to learn and appreciate the depth of music, ensuring its preservation amid the social media frenzy.
