Luxury Indian wear label Sureena Chowdhri has launched its latest capsule collection called Indra, and it beautifully brings together traditional craftsmanship with modern elegance. Co-founded by mother-son duo Sureena and Govind Chowdhri, the brand has always stood for thoughtful design, and this collection is no different.
Honouring Indian Roots with a Modern Twist
At the heart of Indra is a deep respect for Indian culture and artistry. The collection isn’t designed just for a season or trend—it’s made to last, both in style and in quality. Sureena Chowdhri’s vision is clear: fashion should be meaningful, not fast-moving. Each piece in this collection reflects that belief by combining rich heritage with a modern approach to design.
What’s Inside the Collection?
The Indra collection features a mix of classic Indian silhouettes like kurtas, kaftans, and anarkalis. But these aren’t your usual festive outfits—they’re designed to be versatile and timeless.
Kurtas in gold and ivory shades are the stars of the collection. They come with elegant design details like flared sleeves, structured shapes, and beautifully embroidered yokes. These are not just outfits for a special day—they can be worn again and again, styled differently for various occasions.
Kaftans offer a more relaxed vibe, perfect for daytime events or destination weddings. They feature subtle embroidery and soft silhouettes, combining comfort with style. Meanwhile, the anarkalis are gracefully designed with a bit of volume and structure, making them ideal for both formal events and more intimate gatherings.
Designed for Rewear and Long-Term Love
One of the most unique things about Indra is the brand’s philosophy of rewearing clothes. Govind Chowdhri, co-founder and CEO, explains, “We’ve always believed that Indian wear isn’t meant to be worn just once. These are clothes meant to be loved, remembered, and even passed down.”
This idea is reflected in the craftsmanship. The outfits are made with care, keeping durability in mind so that each piece becomes a lasting part of your wardrobe—not something that’s forgotten after one occasion.
Every Detail Tells a Story
The beauty of the Indra collection is in its details. Inspired by apsaras—the celestial nymphs of Hindu mythology—the pieces are elegant yet personal. Sureena, the creative director, says, “These outfits give the wearer a space to celebrate tradition, but also add their own touch.”
Crafted entirely in Silk Chanderi, every garment is hand-embroidered using zardozi, a detailed metal embroidery technique from the Mughal era. The brand has modernized this age-old art by keeping the motifs minimal and placement thoughtful. It takes artisans hours, sometimes days, to finish just one yoke.
Sureena Chowdhri’s Redefines luxury
With Indra, Sureena Chowdhri redefines luxury—not with glitter or extra flare, but with intention, fine materials, and skilled craftsmanship. Each piece is soft, elegant, and made to move effortlessly between different kinds of events.
As Govind puts it, “This isn’t just a seasonal drop—it’s a continuation of our belief that good clothing should outlive occasions.”
