Content creator and actor Bhuvan Bam recently fell victim to deepfake videos, where a misleading video featuring him circulated online. The video falsely encouraged people to invest in tennis based on predictions from a bookie. Bam quickly took action by filing a complaint. He believes that without stricter laws, these problems with deepfake technology and other forms of AI misuse will only become more common.
AI: The Double-Edged Sword
Bhuvan Bam has strong opinions on how AI is being used today. He points out that AI technology can be useful when it’s controlled and used with permission. However, he admits that many people take shortcuts by using AI without consent. For instance, he explains that if he needed a voice from a famous actor, he should get permission first. But if he doesn’t know the actor personally, it’s easy to use AI to replicate their voice without permission. Bam hopes that as the misuse of AI becomes more apparent, laws will catch up and become stricter to prevent such abuses.
The Importance of Intellectual Property
Bam also emphasizes the need to protect intellectual property (IP). With so much content available online, he feels that the focus on creating original work is diminishing. People often replicate existing ideas instead of creating something new. This trend is fueled by the availability of tools like chatGPT, deepfake technology, and other AI tools that make plagiarism easier. Bam hopes that stricter laws will be implemented soon to address these issues.
Bhuvan Bam On AI vs. Human Creativity
Despite his concerns about AI, Bhuvan Bam is not worried about being replaced by it. He acknowledges that AI can mimic certain things and even generate content on its own. However, he firmly believes that AI lacks the ability to infuse heart and soul into its creations. According to Bam, while AI can process and analyze information, it can’t replicate the emotional depth and creativity that humans bring to their work. He argues that human input is essential for adding genuine feeling and passion to any craft, something that AI cannot achieve.
Bhuvan Bam sees the misuse of AI as a significant issue that will likely worsen without proper regulation. He stresses the importance of protecting intellectual property and maintaining the value of original content. While AI continues to advance, Bam remains optimistic that the laws will eventually adapt to address these challenges. For now, he believes that the unique qualities of human creativity will continue to set people apart from machines.
