After 25 years, Kyunki Saas Bhi Kabhi Bahu Thi is making a comeback—but according to Ekta Kapoor, this isn’t just a nostalgia trip. The limited-episode reboot, premiering July 29 on Star Plus and JioHotstar, is designed with intention, impact, and social relevance.
From “Firm No” to Purposeful Yes
Ekta openly admits she first resisted the idea:
“You can never compete with nostalgia. It always remains supreme”
But research suggested a deeper legacy: the original show—alongside Kahaani Ghar Ghar Ki—opened doors for Indian women to voice opinions in households between 2000 and 2005. It tackled tough themes like domestic and marital abuse, ageism, and even euthanasia.
Realizing the show went beyond ratings, Ekta decided it was time for a reboot with intent: to spark family conversations around parenting, boundaries, and communication—not just rewrite a fan favorite.
What to Expect?
- Limited-run format: A smart, tight story arc replacing the original’s 1,800+ episodes (turn0search3, turn0search4).
- Purpose over spectacle: Ekta emphasizes content that entertains and provokes thought (turn0search1, turn0search4).
- Smriti Irani as Tulsi: The iconic lead is back, bringing both nostalgia and gravitas (turn0news17, turn0news19, turn0search26).
Broader Relevance & Impact
This reboot unfolds at a time when TV is fragmented—binge culture, short episodes, and OTT fatigue abound. Ekta wants to recapture “family dinner table conversations”—the show’s true legacy, not just high TRPs.
The intent? Use the platform to reignite social discourse, especially on women’s agency, relationship dynamics, and evolving family roles.
Jay‑Ho! Takeaway
This reboot isn’t a rewind—it’s a relevance reboot. Ekta Kapoor isn’t chasing memories; she’s reviving a medium—one that once inspired real change. With social pulse and narrative flair, this limited Kyunki could resonate far wider than its nostalgia-driven backdrop.
- For viewers: Anticipate a drama that entertains and empowers conversations.
- For TV makers: A model that blends legacy IP with purposeful content.
- For families: A reflection of modern dynamics, familiar yet forward-looking.
Final Word:
Kyunki 2 isn’t just returning—it’s tapping into the socioeconomic shifts of the past 25 years. And as Ekta puts it:
“The fight is not about winning [nostalgia]. It is about impact… To the show that’s not just ours, but also yours.”
Mark your calendars for July 29—it might just turn your living room into a dialogue zone again.
