Hrithik Roshan‘s much-anticipated film “Fighter” has hit theaters on January 25, 2024, with high hopes and expectations from fans and trade experts alike. However, despite positive reviews and the star power of Hrithik Roshan, the film has underperformed at the Indian box office, leaving many puzzled as to the reasons behind its unexpected downturn. In this article, we will explore the possible factors that may have contributed to the underperformance of “Fighter” and analyze its box office collections in India.
Lack of Freshness in the Trailer of ‘Fighter‘
One of the key aspects that may have affected the box office performance of “Fighter” is the lack of freshness in its trailer. While the trailer was deemed decent, it failed to distinguish itself from numerous previous action movies. Recent successful films with impactful trailers, such as “Animal” and “Jawaan,” may have set higher expectations among the audience. The lack of a unique selling point in the trailer may have contributed to a relatively lower interest and pre-release buzz surrounding the film.
Audience Fatigue with the Action Genre
The recent surge in action movies in Bollywood might have led to audience fatigue with the genre. With a number of action-packed films already hitting the screens, audiences may have been less inclined to watch another action-oriented film in a short span of time. This fatigue could have impacted the performance of “Fighter” and resulted in lower footfalls at the theaters.
Limited Reach of ‘Fighter’ to Mass Hindi Cinema Audiences
While Hrithik Roshan enjoys a loyal fanbase, “Fighter” primarily targeted the urban multiplex audiences, which may have limited its reach to the mass Hindi cinema audiences in Tier 2 and 3 cities. The film’s theme and focus on aerial combat might have felt niche or less relatable to a broader audience. Additionally, the comparison to Hollywood film “Top Gun: Maverick” accentuated the idea that viewers may have already experienced similar themes, further diminishing the appeal for “Fighter” among certain segments of the audience.
Overseas Success of Fighter
Despite its underperformance in India, “Fighter” has fared better overseas, particularly in the US and Canada, where it has accumulated $8.5 million in just eight days. This success can be attributed to factors such as the popularity of Hrithik Roshan among the Indian diaspora and the curiosity surrounding the film’s action sequences and storyline. The overseas market has proven to be more receptive to the film compared to the domestic market.
Despite the underperformance of “Fighter,” Hrithik Roshan’s career remains strong, with several exciting projects in the pipeline. His next venture, “WAR 2,” is a Pan India film in YRF Spy Universe, where he will face off against superstar JR NTR as the antagonist. Scheduled for release in 2025, “WAR 2” is already generating considerable buzz and is expected to be a blockbuster.
You might want to Read this one: Hrithik Roshan’s Upcoming War 2: A Spy Thriller with Jr NTR (jay-ho.com)
In conclusion, there are several factors that may have contributed to the underperformance of Hrithik Roshan’s film “Fighter” at the Indian box office. The lack of freshness in its trailer, the audience fatigue with the action genre, the limited reach to mass Hindi cinema audiences, and the niche appeal of its theme and focus on aerial combat are all potential reasons for its unexpected downturn.
However, it is important to remember that box office performance can be influenced by various factors, and not all films can meet sky-high expectations. Despite the setback, Hrithik Roshan’s popularity and talent ensure that he will continue to captivate audiences in the future.