Apple’s new iPhone Duo has introduced a fresh chapter for the iPhone: a foldable design that opens into a larger display while still fitting into a pocket.
But in India, the first big conversation around Apple’s newest device has not only been about its design or technology. It has been about the price.
The iPhone Duo starts at ₹2,99,900 in India (starting at $1,999 in the US) for the 256GB model, with higher storage versions priced significantly higher. Apple’s first foldable iPhone will be available in India from October 23, following pre-orders that begin on October 16.
That number has naturally inspired social-media reactions, comparisons and memes—and rapper, singer, lyricist and digital creator Santy Sharma has joined the conversation in his own entertaining style.
In a playful AI-generated post, Santy suggests that he has “sold his kidney” to afford the iPhone Duo. The visual is designed to be dramatic, but the humour is unmistakable. It is a satirical take on the phone’s luxury-level pricing, not a real claim about any medical procedure or organ sale.
View Santy Sharma’s post on Instagram
A Price That Became a Punchline
The iPhone Duo is a global premium launch, but its Indian price has created a distinctly local online conversation.
In India, people often measure a major purchase against things that feel closer to everyday life: a family holiday, gold, home appliances, a car down payment or several other smartphones. So when a phone begins near ₹3 lakh, the internet does what it does best—it turns the shock into a joke.
Santy’s “Sold My Kidney” post captures that reaction perfectly. It takes a thought many people may have had after seeing the price and turns it into an exaggerated, instantly relatable visual.
Apple’s US starting price for the iPhone Duo is $1,999. The difference in Indian pricing has also prompted discussions around taxes, import duties, GST and other factors that can influence the final cost of premium technology products.
For Santy, though, the calculation is much simpler: when the price reaches this level, even a kidney can become part of the punchline.
Santy Sharma’s Creative Space
The post also reflects Santy Sharma’s larger digital personality. He has built his identity through independent music, digital content and entrepreneurial ventures, often finding a humorous and contemporary way to connect with audiences.
As a rapper, singer and lyricist, Santy’s music journey includes tracks such as Suni Suni Sadko, Udaan and Peeta Daaru. His work has gradually expanded beyond music into entertainment and digital media, allowing him to respond quickly to the moments people are already discussing online.
That is what makes this post work. It does not try to explain the iPhone Duo’s specifications or debate whether the price is justified. Instead, it finds the human reaction behind the launch—the quick pause, the raised eyebrow and the thought: “Itna mehenga phone?”
For a global audience, the post offers a glimpse into the lively, expressive humour that often shapes India’s online conversations around aspirational products. A major Apple launch may be serious business, but the internet always finds room for a little drama.
Santy Sharma’s post simply gives that drama a clever visual twist—one imaginary kidney at a time.
