When Uri: The Surgical Strike hit theatres on January 11, 2019, it became more than just a movie—it became a national moment. Directed by Aditya Dhar and starring Vicky Kaushal and Yami Gautam, the film quickly turned into a blockbuster. It was based on a real-life military operation that made every Indian feel proud. And let’s not forget the famous line that echoed everywhere: “How’s the josh?”
A Story That Touched Millions
The film told the story of the 2016 Uri attack, where 19 Indian soldiers lost their lives in a terrorist strike by Pakistan-based group Jaish-e-Mohammed. It was a painful moment for the country, but what followed was even more powerful—India’s answer to the attack. In a bold and secret operation, Indian forces crossed the Line of Control and destroyed terror camps in Pakistan-occupied Kashmir. It was India’s first official surgical strike, and it changed the country’s stance on terrorism.
The movie captured this real event with emotion, action, and patriotism. It wasn’t just about war—it was about bravery, strategy, and national pride. That’s why people loved it.
A Strong Emotional Connection
What made Uri special was how deeply it connected with the audience. Everyone—from children in schools to leaders in political rallies—started using the movie’s catchphrase. “How’s the josh?” became part of everyday language.
With a modest budget of ₹25 crore, the film went on to earn more than ₹340 crore globally. That’s no small feat. It stayed in theatres for 13 weeks, proving that it had won people’s hearts.
When Reality Echoed the Reel Story
Just a month after the film’s release, tragedy struck again. On February 14, 2019, a suicide bomber killed 40 CRPF soldiers in Pulwama, Jammu and Kashmir. It was one of the deadliest attacks in India in recent times.
In response, India carried out the Balakot airstrike on February 26, 2019. Indian Air Force jets crossed into Pakistan and bombed a major terror training camp. This was the first such airstrike across the border since 1971. The mood of the nation was intense and emotional—and Uri once again became a symbol of India’s courage. More people went back to theatres to watch it again.
The Abhinandan Effect
Another reason for the film’s lasting impact was the bravery of Wing Commander Abhinandan Varthaman. During the Balakot operation, he was captured by Pakistan but returned home safely after a few days. During his capture, a video showed him mentioning “high josh,” which reminded everyone of the movie. It only made the film’s message stronger.
A Cultural Moment
Uri wasn’t just a film—it became part of Indian culture. Even Prime Minister Narendra Modi used “How’s the josh?” in his speeches. It wasn’t about entertainment alone—it was about emotion, pride, and a moment when the country stood united.
